Bestellnummer E01639APUB
Hans‑Georg Häusel

Emotional Boosting - Englische Version

Emotional Boosting - Englische Version

Learn to form an overall picture of a product in the customer's mind and ensure that it is preferred to all the others.

Mehr Produktdetails
  • Why emotions are highly relevant for a product's success on the market?
  • How could you create unique products?
  • Form an overall picture of a product in the customer's mind
25,99 €
inkl. MwSt.
24,75 €
zzgl. MwSt.
Sofort verfügbar
Sofort verfügbar
25,99 €
inkl. MwSt.
24,75 €
zzgl. MwSt.
Sofort verfügbar
Sofort verfügbar

The fine art of the temptation to buy

Details matter! Hans-Georg Häusel reveals a customer's mindset when making purchase decisions. He explains why emotions are highly relevant for a product's success on the market, how you could create unique products and claim the decisive competitive edge. Winners have one thing in common: A downright passion for details. Whoever is best at getting all odds and ends right can secure a competitive advantage in the end. The fact that every customer perceives those small details merely on a subconscious level is of fundamental importance. Once processed, they form an overall picture of a product in the customer's mind and ensure that it is preferred to another one.

Vorteile

Aktuelles

Details matter! Hans-Georg Häusel reveals a customer's mindset when making purchase decisions. He explains why emotions are highly relevant for a product's success on the market, how you could create unique products and claim the decisive competitive edge. Winners have one thing in common: A downright passion for details. Whoever is best at getting all odds and ends right can secure a competitive advantage in the end. The fact that every customer perceives those small details merely on a subconscious level is of fundamental importance. Once processed, they form an overall picture of a product in the customer's mind and ensure that it is preferred to another one.

Vorteile

Aktuelles

Details matter! Hans-Georg Häusel reveals a customer's mindset when making purchase decisions. He explains why emotions are highly relevant for a product's success on the market, how you could create unique products and claim the decisive competitive edge. Winners have one thing in common: A downright passion for details. Whoever is best at getting all odds and ends right can secure a competitive advantage in the end. The fact that every customer perceives those small details merely on a subconscious level is of fundamental importance. Once processed, they form an overall picture of a product in the customer's mind and ensure that it is preferred to another one.

Vorteile

Aktuelles

Autoren

Hans-Georg Häusel

Dr. Hans-Georg Häusel, Psychologe und Hirnforscher, ist Bestseller-Autor und einer der gefragtesten Redner im deutschsprachigen Raum. Mit seinem im Jahr 2000 erschienen Buch „Think Limbic“ revolutionierte er das Denken. Sein Buch „Brain View – Warum Kunden kaufen“ wurde von einer internationalen Jury zu einem der 100 besten Wirtschaftsbücher aller Zeiten gewählt. Das von ihm entwickelte Limbic-Modell gilt heute als die beste und verständlichste Beschreibung der Emotionssysteme im Gehirn und deren Einfluss auf das Denken, Entscheiden, Fühlen und Handeln. Mehr von Hans-Georg Häusel unter: www.haeusel.com