Beyond Digital: A Brand Approach for more Relevance
- Shows what really works
- Entertaining first-person narration
- Cases and exercises for implementation
The author takes you on a trip through the digital developments in marketing. He offers you a proven model for developing relevant and sustainable relationships between customers and companies independent of online and offline channels.
Mehr Produktinformationen| Bestell-Nr.: | E10253APUB |
|---|---|
| ISSN: | |
| ISBN: | 978-3-648-10657-0 |
| Auflage: | 1. Auflage 2017 |
| Umfang: | 150 Seiten |
| Einband: | |
| Produktart: |
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Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases.
Contents:
- A look back at the last 15 to 20 years of marketing
- The post-digital era
- The Relevance Methodology: framework and how-to
- Cases: including Dove, Red Bull, Coca-Cola
Online working aids:
- Exercises for implementing the Relevance Methodology
- Templates
- Cases
Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases.
Contents:
- A look back at the last 15 to 20 years of marketing
- The post-digital era
- The Relevance Methodology: framework and how-to
- Cases: including Dove, Red Bull, Coca-Cola
Online working aids:
- Exercises for implementing the Relevance Methodology
- Templates
- Cases
Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases.
Contents:
- A look back at the last 15 to 20 years of marketing
- The post-digital era
- The Relevance Methodology: framework and how-to
- Cases: including Dove, Red Bull, Coca-Cola
Online working aids:
- Exercises for implementing the Relevance Methodology
- Templates
- Cases
| Bestell-Nr.: | E10253APUB | |
|---|---|---|
| ISSN: | ||
| ISBN: | 978-3-648-10657-0 | |
| Auflage: | Auflage/Version: | 1. Auflage 2017 |
| Umfang: | 150 | |
| Einband: | ||
| Produktart: |
Kai Platschke, Jahrgang 1974, hat sich nach vielen Jahren (22!) in traditionellen und digitalen Agenturen wie Leo Burnett oder Razorfish als Unternehmensberater selbständig gemacht. Er hält viele Vorträge (z.B. bei der Social Media Week), unterrichtet integriertes Marketing und Innovation an verschiedenen Hochschulen, leitet Workshops und berät Firmen, die sich in der neuen Welt noch zurechtfinden müssen, werbetreibende Unternehmen aber auch Agenturen.
