Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail.
Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented!
- Including extensive exercises and practice-oriented case studies for students
- Including teaching aids for lecturers
Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail.
Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented!
- Including extensive exercises and practice-oriented case studies for students
- Including teaching aids for lecturers
Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail.
Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented!
- Including extensive exercises and practice-oriented case studies for students
- Including teaching aids for lecturers
Essentials of Strategic Management
Effective Formulation and Execution of Strategy
- Prevailing key themes of strategic management
- Best practices from German, Swiss, Austrian and international companies
- Including extensive exercises and practice-oriented case studies
Advanced, compact and practice-oriented: from strategic analysis through strategy development to the true challenges of strategic management as well as current topics like business modeling and strategy alignment.
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Strategic management - the "supreme discipline" of management
Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail.
Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented!
- Including extensive exercises and practice-oriented case studies for students
- Including teaching aids for lecturers
Vorteile
Aktuelles
Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail.
Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented!
- Including extensive exercises and practice-oriented case studies for students
- Including teaching aids for lecturers
Vorteile
Aktuelles
Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail.
Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented!
- Including extensive exercises and practice-oriented case studies for students
- Including teaching aids for lecturers
Vorteile
Aktuelles
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Autoren
Thomas Wunder
Thomas Wunder is professor of business administration with a focus on corporate management at the Neu-Ulm University of Applied Sciences (HNU). He was a lecturer in strategic management at universities in Switzerland and the USA, previously Managing Director of Péter Horváth & Partners Inc. in Boston and Atlanta and Relationship Executive at Highland Worldwide. The focus of work is strategy implementation, international strategy comparison and sustainable strategic management.
Inhaltsverzeichnis
Preface
Strategic Management Foundations
PART I: Developing Strategies: Strategic Analysis, Ideation, and Choice
Strategic Analysis
Strategy Formulation
Part II: Bringing it into Reality: From Strategy to Action and Control
Strategy Execution
Appendix: Strategy Workout and Review Questions
Strategy Workout
Review Questions
References
Index