Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
- With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
- Creative Effectiveness: How it works and what it brings
- The six factors of effectiveness for a creative idea
- Numerous examples from practice, for viewing and downloading
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
- With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
- Creative Effectiveness: How it works and what it brings
- The six factors of effectiveness for a creative idea
- Numerous examples from practice, for viewing and downloading
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
- With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
- Creative Effectiveness: How it works and what it brings
- The six factors of effectiveness for a creative idea
- Numerous examples from practice, for viewing and downloading
Kill your agency - English Version
Because everybody can be highly creative
With the help of the creative effectivness process everyone can be highly creative - that's the revolutionary thesis of the book. Everyone can be inventive and develop ideas that are creative and thus effective.
Mehr Produktdetails
With the help of the creative effectivness process everyone can be highly creative - that's the revolutionary thesis of the book. Everyone can be inventive and develop ideas that are creative and thus effective.
Mehr Produktdetails- Become independent of your advertiser or understand them better
- Develop unique ideas with creative effectiveness
- How-to guide for more creativity
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Process driven ideas that work!
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
- With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
- Creative Effectiveness: How it works and what it brings
- The six factors of effectiveness for a creative idea
- Numerous examples from practice, for viewing and downloading
Vorteile
Aktuelles
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
- With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
- Creative Effectiveness: How it works and what it brings
- The six factors of effectiveness for a creative idea
- Numerous examples from practice, for viewing and downloading
Vorteile
Aktuelles
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
- With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
- Creative Effectiveness: How it works and what it brings
- The six factors of effectiveness for a creative idea
- Numerous examples from practice, for viewing and downloading
Vorteile
Aktuelles
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Autoren
Lukas-Pierre Bessis
Lukas-Pierre Bessis ist Industriekaufmann, Diplom-Sprecher undKommunikationspädagoge. Er hat als Führungskraft im Marketing,Creative Director und CEO Finance gearbeitet.