Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
- With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
- Creative Effectiveness: How it works and what it brings
- The six factors of effectiveness for a creative idea
- Numerous examples from practice, for viewing and downloading
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
- With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
- Creative Effectiveness: How it works and what it brings
- The six factors of effectiveness for a creative idea
- Numerous examples from practice, for viewing and downloading
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
- With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
- Creative Effectiveness: How it works and what it brings
- The six factors of effectiveness for a creative idea
- Numerous examples from practice, for viewing and downloading
Kill your agency - English Version
Because everybody can be highly creative
- Become independent of your advertiser or understand them better
- Develop unique ideas with creative effectiveness
- How-to guide for more creativity
With the help of the creative effectivness process everyone can be highly creative - that's the revolutionary thesis of the book. Everyone can be inventive and develop ideas that are creative and thus effective.
Mehr Produktinformationen| Bestell-Nr.: | E01371APUB |
|---|---|
| ISSN: | |
| ISBN: | 978-3-648-07904-1 |
| Auflage: | 1. Auflage 2015 |
| Umfang: | 200 Seiten |
| Einband: | |
| Produktart: |
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Process driven ideas that work!
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
- With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
- Creative Effectiveness: How it works and what it brings
- The six factors of effectiveness for a creative idea
- Numerous examples from practice, for viewing and downloading
Vorteile
Aktuelles
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
- With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
- Creative Effectiveness: How it works and what it brings
- The six factors of effectiveness for a creative idea
- Numerous examples from practice, for viewing and downloading
Vorteile
Aktuelles
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
- With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)
- Creative Effectiveness: How it works and what it brings
- The six factors of effectiveness for a creative idea
- Numerous examples from practice, for viewing and downloading
Vorteile
Aktuelles
| Bestell-Nr.: | E01371APUB | |
|---|---|---|
| ISSN: | ||
| ISBN: | 978-3-648-07904-1 | |
| Auflage: | Auflage/Version: | 1. Auflage 2015 |
| Umfang: | 200 | |
| Einband: | ||
| Produktart: |
Autoren
Lukas-Pierre Bessis
Lukas-Pierre Bessis ist Industriekaufmann, Diplom-Sprecher undKommunikationspädagoge. Er hat als Führungskraft im Marketing,Creative Director und CEO Finance gearbeitet.