Your Brand as a Patient: Malpractice in Marketing
- The direct path to the consumer
- The core essence of brand management
- The price of making mistakes and how much they are allowed to cost
From brand development and its positioning to target groups and pertinence to big data this book will certainly enhance the focus on your brand.
Mehr Produktinformationen| Bestell-Nr.: | E10416APUB |
|---|---|
| ISSN: | |
| ISBN: | 978-3-648-08199-0 |
| Auflage: | 1. Auflage 2016 |
| Umfang: | 162 Seiten |
| Einband: | |
| Produktart: |
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Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other people's mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading and a true enrichment to both beginners and experts in marketing.
Contents:
- The core essence of marketing.
- The direct path to your consumers.
- The price of making mistakes and how much they are allowed cost.
- Ten comprehensible propositions on unerringly accurate marketing.
Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other people's mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading and a true enrichment to both beginners and experts in marketing.
Contents:
- The core essence of marketing.
- The direct path to your consumers.
- The price of making mistakes and how much they are allowed cost.
- Ten comprehensible propositions on unerringly accurate marketing.
Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other people's mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading and a true enrichment to both beginners and experts in marketing.
Contents:
- The core essence of marketing.
- The direct path to your consumers.
- The price of making mistakes and how much they are allowed cost.
- Ten comprehensible propositions on unerringly accurate marketing.
| Bestell-Nr.: | E10416APUB | |
|---|---|---|
| ISSN: | ||
| ISBN: | 978-3-648-08199-0 | |
| Auflage: | Auflage/Version: | 1. Auflage 2016 |
| Umfang: | 162 | |
| Einband: | ||
| Produktart: |
Dr. Wolfgang Frick studierte Betriebswirtschaft, Publizistik und Kommunikationswissenschaft. Er blickt auf mehr als 30 Lehr-, Studien- und Berufsjahre zurück. In seiner "Markensammlung" listet er bereits über 40 regionale, nationale und internationale Marken auf, für die er in verschiedenen Rollen tätig war. Sieben Jahre lang leitete er das Vorstands-Ressort "Marketing und Sortimentsmanagement" auf Konzernebene in der Schweiz. Seit 2021 ist er als Unternehmensberater mit den Schwerpunkten "Markenführung" und "Product-Scouting" selbständig. Darüber hinaus ist er als Dozent an Hochschulen und privaten Bildungseinrichtungen sowie als Vortragender sehr gefragt.
