Bestellnr. E10416APUB
Wolfgang Frick

Your Brand as a Patient: Malpractice in Marketing

Your Brand as a Patient: Malpractice in Marketing
21,99 €
inkl. MwSt.
18,48 €
zzgl. MwSt.
Sofort verfügbar
21,99 €
inkl. MwSt.
18,48 €
zzgl. MwSt.
Sofort verfügbar
21,99 €
inkl. MwSt.
18,48 €
zzgl. MwSt.
Sofort verfügbar
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From brand development and its positioning to target groups and pertinence to big data – this book will certainly enhance the focus on your brand.

Mehr Produktdetails
  • The direct path to the consumer
  • The core essence of brand management
  • The price of making mistakes and how much they are allowed to cost

Back to a healthy comprehension of your brand

Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other people's mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading and a true enrichment to both beginners and experts in marketing.

Contents:

  • The core essence of marketing.
  • The direct path to your consumers.
  • The price of making mistakes and how much they are allowed cost.
  • Ten comprehensible propositions on unerringly accurate marketing.

 

 

Vorteile

Aktuelles

Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other people's mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading and a true enrichment to both beginners and experts in marketing.

Contents:

  • The core essence of marketing.
  • The direct path to your consumers.
  • The price of making mistakes and how much they are allowed cost.
  • Ten comprehensible propositions on unerringly accurate marketing.

 

 

Vorteile

Aktuelles

Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other people's mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading and a true enrichment to both beginners and experts in marketing.

Contents:

  • The core essence of marketing.
  • The direct path to your consumers.
  • The price of making mistakes and how much they are allowed cost.
  • Ten comprehensible propositions on unerringly accurate marketing.

 

 

Vorteile

Aktuelles

Autoren

Wolfgang Frick

Dr. Wolfgang Frick studierte Betriebswissenschaft, Publizistik und Kommunikationswissenschaft. Er blickt auf 30 Lehr-, Studien- und Berufsjahre zurück. Als Marketingverantwortlicher leitete er die Geschicke von über 30 regionalen, nationalen und internationalen Marken. Heute entscheidet er auf Konzernebene über Sortimentsmanagement und Marketing.